Style Watch: Grandmillennial

We know you’re wondering - what is ‘Grandmillennial’ style? Combine the use of patterns and prints with bold colors, ruffles, fringe, embroidered linens, brass finishes, and compiled decor of intriguing oddities, and voila!

Also referred to as ‘Granny-Chic,’ the Grandmillennial style trend is for those who cherish childhood memories — that upholstered chair your grandfather always sat in, the freshly baked cookies cooling atop the floral tablecloth on your grandmother’s dining room table, the embroidered pillows lining their sofa. This trending style evokes a sense of who you are and what you collect, showcasing your love of comfort and chintz, passion for entertaining, and a yearning for decorating with color and charisma.

Classic and approachable, the traditional aesthetic of Grandmillennial should always be fresh, never stuffy. Go for that upholstered sofa, wicker sconces, pleated lampshade, blue and white vase, and chintz pillows, but avoid being too granny by limiting clutter and keeping your prints and colors crisp and bright.